Visualize with me, please: you’ve just settled in your easy chair, started watching your favorite TV show, and changed the volume to the perfect setting for your living room. Then the TV show switches to commercial break, and suddenly it sounds like your easy chair is on the runway as a big bird takes off at Lambert International Airport. Advertisers purposely want their ads loud, of course, because they know that people leave the room during ads for potty breaks, food and drink refills, etc. But haven’t they heard of negative conditioning? If I associate your product with ads that make my ears bleed, I’m not going to feel favorably disposed towards your product!
There are steps you can take to try and take back control of your TV volume level- and Congress is considering a bill that will prevent advertisers from demanding that their commercials run at such high volume levels: