Monday, January 28, 2008

E-MAIL IS ALREADY DEAD-- IT JUST DOESN’T KNOW IT YET

At least one author thinks so, and he offers compelling reasons why you should agree with him. What are they, in a nutshell?

1. Spammers and phishers have made the use of email annoying and time-consuming, and it’s only going to get worse.
2. Email user attempts to avoid getting spam mean that many emails that users would actually like to see don’t get through because of spam blockers.
3. Phishing attempts get more sophisticated and harder to see through as consumers learn to recognize the traditional hallmarks of a phishing email.
4. Email users will sometime soon be limited in the number of emails they can send / receive for free, in the same way that cell phone use is monitored and billed by the supplier.
5. RSS [Real Simple Syndication] (which only 20% of Internet users currently avail themselves of) offers an easy way for companies / societies to send content they want, and for users to get only content they request.
6. RSS will kill email, because it’s easy to use, free, easier for companies / societies to embed content they want in an RSS feed than in an email, and users can select the content they wish to receive.

Want the whole story?

LINK

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